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Martinez, Richard Ron Z. https://richardronmartinez16.wordpress.com 2-BMC Based on my understanding marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt. This paper was published in the Harvard Business Review a journal of which … Continue reading →

Martinez, Richard Ron Z. 2-BMC Define Marketing Management Concept Marketing management is involved in different institutional, managerial and social focus respectively. As to what it said, it has a relevant discipline for all organizations concerning customers and products and vice … Continue reading →

Martinez, Richard Ron Z.                                                   2-BMC Generic Concept of Marketing Actions and gestures of an individual like eating and exercising is not considered marketing because it is not engaged to business. Marketing is categorized only if the activity involves in exchanging … Continue reading →

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